Paddle The Gulf

The goal of this project was to redesign and expand on the visual identity for Paddle The Gulf, an initiative to inspire people to become connected to nature by exploring the coastal rivers that flow into the Gulf of Mexico. For their main logo, I created a badge that visually summarizes PTG’s objectives and values concisely. I also wanted to take elements from the more intricate badge and simplify them to create more application options for their branding materials.